So you’ve got a fantastic podcast idea and you need some tips to get started and listen. Or maybe you’ve already gained a ton of loving listeners to guide you through the ups, downs, and changes in your content, but you feel like the time is right for your podcasting game.
One thing is for sure, a good vocal story requires good listeners.
Growing your podcast audience should be done regularly, investing as much time and passion as you did into creating and recording each of your podcast episodes.
But how do you do that Whether you’re a DIY podcast novice or a full-fledged professional, we’ve got 8 useful tips to help you improve your podcast listeners.
Before you dive into them, here’s a note for startup podcasters: Make sure you really know What story will you tell? in your podcast and who your ideal listeners are. No advertising can make up for bad content or no audience match.
Ready to grow your podcast audience? Let’s start!
Getting the basics right is key to getting more podcast listeners. If you take it one step further at the beginning of your advertising strategy, you can see fantastic long-term benefits. Think of a kick-off event, email contacts, and social media, and set yourself a clear goal, such as: B. the destination “Apple Podcast New & Noteworthy”. By the way, did you know that Apple Podcasts listen to and download up to 70% of podcasts?
Tip 1 – Focus on the start
A good start is crucial if you want to get engaged listeners – and a big boost in the mood too 🚀
Getting started goes beyond reaching as many people as possible: It’s about reaching as many people as possible who think your topic is relevant. This is why it can be very helpful to rely on a pre-built audience. Consider doing an official countdown on your digital channels to attract some of the right people before you actually start, then make your podcast launch day a digital event, be it a Facebook Live, an Instagram Story or an exclusive additional episode as a gift for everyone you download – get creative!
If you’ve already started, it doesn’t mean that you can’t think of an event to get more engagement from your audience, more approvals, and, ultimately, new podcast listeners from your listeners’ circles.
Tip 2 – Email is your friend
E-mail is fundamental as it is where closer connections are made. When people allow you to send their email, they open their hearts to you and your podcast, too. Ideally, create your email list before starting your podcast. This is a great way to let your contacts know that you are live.
The best way to keep building contacts throughout the podcast is to create one Opt-in landing page, to like This one here. This website explains to your current and potential podcast listeners why they should get your messages in their inbox, followed by the option to sign up for them. Mailchimp is a great tool for making lists easily.
It is important to people give their consent spontaneously, a) because you know that you are actually interested, b) because that brings you more, c) for purely legal reasons – you cannot send spam mail 💣
Provide a short and enticing recap of each episode and a preview of the upcoming episode. Politely ask to be rated and reviewed on the Apple Podcast. While it is faster to create an email template, try your best to tailor your email to the receiving end.
Make sure you have the option to share the email with friends – an extra tip for getting new, engaged listeners to your podcast.
Send an email whether you have a subscription list or not People you know in person when you know they are interested in your podcast topic and send emails Pioneers and influencers Get their advice and share some episodes with their network – who knows, they might be your next podcast guests!
Tip 3 – Reach listeners on social media
As customized as email may be, maintaining your social media can help keep your pod in good conditionCast noticed on a larger scaleDrive the much-needed downloads and reviews!
Spreaker helps you massively when posting your content on social media with a practical autoshare function This will automatically post an update to your Facebook page and Twitter account, and embed your podcast link in a clickable Twitter card with your artwork, latest episode, and previous episodes. Spreaker Autoshare also works wonders with SoundCloud, Tumblr, and YouTube – The latter offers automatic transcripts, maximizes search engine friendliness and makes videos available that can be republished on other social media.
Another tip for listening to your podcast episodes is to do your homework as a copywriter.
Every social media post should contain your unique insight into why people should listen to this episode and ultimately your entire podcast.
Create a unique hashtag for your podcast and use it consistently while leveraging the power of topic-relevant hashtags. Never be afraid to politely ask for reviews and downloads! For graphics, choose some memorable quotes from your episodes and transform them with a free tool such as: Canva, Pablo from Buffer or Adobe Spark.
We also suggest You invest a little budget in promoting your new podcast episodes with social media ads to increase impressions and ultimately podcast sessions, downloads and subscriptions.
Tip 4 – Be where your audience is
Now that you’ve built your own podcasting marketing channels (yay!), It’s time to start thinking about where your potential listeners are spending time online and offline, e.g. topic-specific groups, Reddits, forums or even Quora. Go beyond the broad category of “podcast listeners” and deal with your own topic, whether it’s technology, music or friendships. After all, as a subject professional, you are also in most of these physical and digital spaces.
Tip 5 – Submit to pod catchers
Here is a low maintenance tip To make your podcast heard: The web is full of apps that play podcasts, so-called podcatchers. While the iOS podcatcher may be the most popular, there are a lot more, like and Stitcher, Overcast, Breaker, PodcastLand, the Podcast Subredditof course that Spreaker Podcast Radio App for iOS and Android.
Now that your podcast is everywhere and you are sure you have the tools to build rapport with your new and old listeners, here’s a try to get more podcast subscribers using some tricks and initiatives that include yours Increase popularity with potential customers Partners?
Tip 6 – transcribe your audio
Why should you transcribe your audio if your podcast was made to be heard? Well, the reason transcribing helps you grow your listener base is that everyone The transcript helps the overall ranking of your podcast in the search engineThis makes it very easy to be reached by people who are actively searching for content like yours. Fear not, you don’t have to spend hours DIY transcribing: there are many tools out there that can do this for you, such as: Transcriptor.
Tip 7 – Prepare Your Media Kit
A podcast media kit helps people tell a story about your podcast in the most relevant and realistic way possible. It’s pretty much THE way to really get a grip on the way you communicate yourself and your podcast and position you as a truly professional podcast brand.
Make your media kit available wherever possible and send it proactively of influencers, publications, and groups that can cover your podcast story. A full media kit includes:
- Podcast title, Heading (if any) and links
- Short and long podcast Descriptions available for copy / paste
- Podcast logo and other visual material
- team bio and photos
- Podcast idea and history
- A selection of your top podcast consequences
Zengineering is a great example as it provides the media with simple links, customized content, branding guidelines, and audiovisual material to aid dissemination.
Tip 8 – Mention partners and invite guests
Magic happens when your marketing is based on real relationships. Mentioning other podcasters and companies in your podcast episodes or inviting them as guests can both benefit from each other’s audiences. This is a win-win situation for attracting new listeners. Here are a few ways to do this:
- Mention partner, mark them and email them to let them know. Start a conversation for future collaborations
- If you are mentioned, thank you publicly, start a conversation for future collaborations and share the mention on your marketing channels
- Invite a podcaster or company as a guest or be a guest for them for building mutual relationships and super interesting content
This of course requires an email to your database, some social media posts and stories, and communication with your media contacts!
Are you ready to promote your podcast?
We wish you all the best with the expansion of your podcast – you will need to research these tips to get more listeners, but it will pay off! There are always a variety of podcasting communities out there to help you grow as a podcaster, such as: B. Facebook groups like Podcast Movement, Podcast Support Group and She-Podcasts, Slack communities like #podcasters, Podcast Prompts and Podcasting Pros or Apple Produce podcasts Community.
Let us know how you are!