Sideshow Con 2021: Virtual Con returns for more offers and reveals

For fans lamenting the postponed San Diego Comic-Con this year, Sideshow Collectibles has “The Con is On!” 2021 is the return of Sideshow Con – Sideshow’s popular shoot at the now everyday virtual Con, which will take place from July 19 to 25, 2021. While most SDCC exhibitors put their stands online for digital events in 2020, Sideshow Con was all about a real physical stand. A bespoke installation that recreates the presence of Sideshow’s Comic Con exhibition / art gallery.

This exhibition-style setup contained hundreds of statues, figurines, art prints, and collectibles, and allowed fans from around the world to join the Sideshow team for 7 days, exploring a physical space from the comfort of their own homes. Fans had live access to HD streams of all the new revelations from Sideshow and its brand partners, as well as a wealth of exclusive show products, discounts, competitions and much more!

Now, in 2021, Sideshow plans to raise the bar even higher …

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Andy Smith, Sideshow PR Manager, said, “In 2020 the concept of Sideshow Con was a love letter to convention. It was born out of our sadness over the cancellation of San Diego Comic-Con.

2020 has been a difficult year for everyone and we have been trying to find a way to share some love and celebrate the Con experience that we have all missed while showing off all the new products, the sideshow and our partners launched in the coming year. By including live interaction with our team as virtual tour guides, we tried to recreate that atmosphere as much as possible.

We built a real world booth that aimed to recreate some of the pop culture art gallery atmosphere from our space in San Diego, then outfitted it with multiple podium exchangers each day. We filled this booth with hundreds of statues and figurines from Sideshow, Hot Toys, Tweeterhead, PCS, Threezero, Iron Studios and many others.

During this week we posted nearly a hundred videos from the booth and went live three times a day to chat with fans and explore the products in real time! The response from the fans was overwhelmingly positive, and although the event was not without special challenges, we learned a lot and look forward to reaching even higher goals and offering even more in 2021.

We have been going to the SDCC since 1998 and we are very sad that the event has been postponed this year. However, we are determined to make the most of this unusual and unprecedented situation. To our fellow fans, friends, collectors and convention attendees worldwide, we miss you, stay safe and hope that Sideshow Con brings you a geeky joy in 2021. We look forward to seeing you all again in person soon, but until then, we hope you enjoy the show! “

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Maintaining that “convention spirit” is an integral part of Sideshow Con 2021, and many aspects of a physical convention remain, including an upcoming pre-registration process for priority access to content and merch, as well as early bird access to Limited Edition Convention exclusive products, contests, and more.

A full list of Sideshow Con’s events, schedule, and exclusive conventions will be posted online shortly. Visit for the latest news and information on this event.