DistroKid announced Upstream, a new program to connect unsigned artists who distribute music through DistroKid with participating record labels. Artists who sign up get their streaming data shared with labels. The first label to join the initiative is Republic Records, which is owned by the Universal Music Group and hosts Taylor Swift, Post Malone, the Weeknd, and others.
“Millions of artists rely on DistroKid and often ask for help to get recognized by record labels,” wrote Philip Kaplan, CEO of DistroKid, in an announcement. “And record labels reached out to us to find efficient ways to identify talent in the DistroKid community. Given the demand on both sides, it made sense to play Matchmaker. By building a relationship with one of the leading labels in the industry, DistroKid artists can identify potential partners who can accelerate their careers. “
At the helm of the upstream program is producer and former director of GOOD Music, Ché Pope, who “will work closely with labels that join upstream and act as an advocate for artists who choose to do so”. Upstream is now live; Artists using DistroKid can learn more here.