Frank Ocean starts a luxury company called Homer. The independent American company’s first collection includes printed silk scarves and jewelry handcrafted from 18-carat gold, recycled sterling silver, hand-painted enamel and American laboratory diamonds. Homer products are designed in New York and handcrafted in Italy.

Ocean did the catalog cover and photography for Homer; There are also campaign images of Tyrone Lebon (a frequent contributor to Ocean and the director of the music video “Nikes”). A press release stated that the company’s name “represents carving history in stone” and that Homer’s designs are inspired by “childhood obsessions” and “legacy as fantasy”.

The Homer website is set to music by Orlando’s rapper-producer 454’s debut mixtape 4 Real. Frank Ocean will open a Homer jewelry store in Manhattan on Monday, August 9th. The store is located at 70-74 Bowery and is only available by appointment.

In an Instagram story watched by Pitchfork, Ocean wrote:

Hand on heart, this project kept my mind moving and my imagination turned throughout it. All my work is now devoted to my family. All. My hope is to create things that are permanent, difficult to destroy, and have them set in stone. I’m so damn happy for everyone involved and I admire you and am proud of you and I couldn’t have done it without you. AP, Michael, Nile, Allie, Tone (happy birthday !!), Evan, Tracy, David Tommy, Juliana, Charlie, Jake, Ysham, Keisha the whole house. Everyone who came to California when we had no light and no water and no chairs or desks and built everything with me from scratch. I would like to thank you for believing in my vision and for participating in this story from the bottom of your heart. This is 3 years in the making and there is so much I want to share with all of you strangers. Love.

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