HBO Max is launching its cheaper ad-supported version in June
AT&T has officially confirmed the upcoming launch of an ad-supported version of HBO Max, which will be available at a much lower cost than the original version of WarnerMedia’s own streaming service. The exact price of the new cheaper plan has not yet been announced, but it is expected to officially launch this coming June.
According to The Wrap, the main difference between the upcoming ad-supported tier and the premium version is that the new version doesn’t include any HBO Max theatrical movies on the same day.
“We’re not going to have any commercials on the HBO original series.” Jason Kilar, CEO of WarnerMedia, during the presentation by AT&T. “The main difference will be the theatrical premieres. They’ll be in the current version of HBO Max, not the ad-supported version of HBO Max. So at this point there will be about seven films. “
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The upcoming launch of the new plan is part of AT & T’s efforts to increase the streamer’s subscriber numbers, which the company estimates will reach 120-150 million subscribers by 2025.
“We are conscious and strategic in allocating capital to invest in our core markets of 5G, fiber optics and HBO Max. At the same time, we are committed to keeping dividends current and using cash after dividends to reduce debt.” CEO John Stankey commented on AT&T growth plans for HBO Max. (Via Deadline)
He went on “Our top priority in 2021 is to expand our customer relationships. It’s about more than just expanding our customer base. It’s about expanding the growth opportunities in our three market areas and increasing our share in each market. We focus on building closer relationships with our current customers in order to improve their daily commitment to our products and services. This allows us to gain more meaningful insights that encourage loyalty and stay one step ahead of their rapidly changing preferences. As the demand for connectivity and content continues to grow, we are well positioned to deliver. “
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HBO Max delivers an immersive direct-to-consumer experience with 10,000 hours of premium content, including Max Originals, the full HBO service, as well as popular franchises, past and present titles from WarnerMedia’s extensive library of fan favorites, including movies and Warner Bros. TV series’ 100 year old content collection, New Line, library titles from DC, CNN, TNT, TBS, truTV, Cartoon Network, Adult Swim, Crunchyroll, Hahnzähne, Looney Tunes, a selection of classic films curated in partnership with TCM, and much more.
