Creating engaging content for your podcast should always be your main driving force, but never forget the importance of social media. This is such a basic tactic for growing your audience We wanted to give you the tools to create a targeted promotion strategy for your podcast on Instagram!

Users are changing, attention spans are decreasing, and more and more people are getting their content on their mobile phones. That’s why another point of contact for your listeners can only help you and your podcast.

L.We’ll look at that how to use Instagram advertising and how to use it to the best of your ability (and to your liking).

How to Get Follows About Your Bio

It’s the first thing a potential podcast fan sees / reads about you and your podcast, and you only have 150 characters to interest them.

So how are you? Advertise your bio on Instagramin a clever way? Apart from To be THE place to sum up what you are about – This is also where you should provide users with a link to your podcast (which will drive traffic to your podcast) and the unique hashtag of your program (to improve your searchability). Our Top advice is: use bitly to shorten your episode links and get some basic analysis or uses to just provide users with one link that takes them to every platform your podcast is on, your newsletter and website.

And, Make sure you update your link every time you upload a new episodeThat way, your followers know they need to keep looking for new content.

Have a clear content voice

When users are quickly scrolling through your page to see if something catches their eye, your little squares are the tool to stop them on their tracks. But how can they be made to open a post and see what it’s about you?

One trick many seasoned podcasters use is post a quote from an upcoming episode and the supporting audio. For your listeners, it helps create excitement by giving them an exclusive snippet. For you, it allows you to visually communicate the types of topics and subjects you are discussing and is another way to repeat your branding.

It’s also a great way to increase your reach. Your guests’ followers allow you to connect with listeners who normally don’t come across your program. Be sure to Tag your guests in any post and also provide them with a pre-made post so they can post it on their page. For extra reach, make sure you can add a lot of instagram friendly hashtags. Instagram is great for promoting with hashtags– Use your guests name, topics your listeners would be interested in – anything you think makes your podcast more searchable.

If you want inspiration from podcasters who use quotes well, check out these three pages: BBC radio host Fearne Cotton , Astrology and podcasters The art of charm.

Engage with your audience with Instagram Stories

If you’re wondering why it’s worth investing time in something that’s only on the ether for 24 hours – think again! Stories are a fresh and engaging way to bring new content or immediate news to your followers, and there is an audience for them too. More than 3/4 of users regularly use stories and 70% are viewed with the sound turned on. However, we want to emphasize that it is not the right medium to present big news like a new season start. You want this to be in your feed where it can be found for a long time to come.

What are the positive aspects of stories? Used correctly it gives you A way to interact with your audience through direct comments and questions, increase listener engagement by adding a poll, and tag guests! It is also Super easy to share your podcast when posting on SpotifyThe real strength, however, is that if your show has 10,000+ followers you can add a CTA to swipe up and listen to your show.

What are your options when creating a story? You can either create a SlideShare or a video. A SlideShare is a “static” contribution of a series of still images – a convenient way to provide your audience with a tutorial, useful information, or a breakdown of your content. A quick way to ensure your content is always on-brand is to create it a templateto get you started Designer created THIS on that you can use or just give some ideas to get started!

Promote your podcast on Instagram using video is more personal and allows you to give followers a behind-the-scenes look and sneaky tips during interviews! Once you have your story we would recommend Create highlight playlists – It’s a really smart move if you have the time as you pack your content into digestible playlists for your followers.

Use Instagram ads to target your fans

Do you want to know how to create an ad on Instagram? U.sing your stories is a great way to buy and post ads. By purchasing ad space, you can promote your podcast with a short video clip. All you need is a Facebook account, an allocated budget, and some market research so you can better target your audience.

Be human with IGTV

Unlike Stories, with IGTV Create longer, more in-depth videos, up to an hour in length, to communicate with your audience. These are portrait videos (instead of the YouTube landscape format) which is a streaming channel for mobile users. Available to all Instagram users, all you have to do is click the little TV icon above your stories to get started.

Are you wondering what content you should publish here? IGTV is the channel where you and your podcast are presented one-to-one to your listeners – treat it like Facebook Live. Be informative but relaxed, talk about yourself, your podcast, how it came about, but most importantly – be yourself. Your listeners will love it when you appear approachable. Also, make sure to include a CTA and keep sending those followers on your latest episode.

Make your feed unique

Last and possibly the most important part: the visual aesthetic of your account. Your Instagram feed is the visual voice of your podcast. Aside from using it strategically for marketing purposes, on a “basic” level you need to make it aesthetically pleasing to your followers as well.

Create branded content – whether it’s vibrant, elegant, or fun – curate it so people will want to know what your next steps are, and give it your own style. You have to imagine that the user can instantly recognize a post when they see a post without knowing who published it.

Mix between video, audio and static images – You can even link to longer content if it is not “grief-friendly” – (
Here is a super simple explanation of how to post a video link on Instagram). Want to see a podcaster already nailing them down? theartofcharm does this to perfection.

There you have it. This is our guide on using Instagram to promote your podcast. Don’t forget to embed your Instagram account on your website or podcast site once you have your content where you want it.

Of course we could have written more pages and this is just touching the subject, but hopefully you will feel more confident tackling the medium after reading this article.

Good luck and have fun grammar!