You started your podcast, gained a good number of listeners, and are now ready to start making money. But how can you go from a few dollars a month to a full-time income on your podcast?
Launched Spreaker’s Prime Program, one of the few podcast programs that is fully committed to helping aspiring content creators grow by increasing their podcast awareness and maximizing monetization.
But how do we help you monetize a podcast?
First and foremost, our Spreaker Prime program gives podcasters all of the tools they need to make money and make money from their podcast, including an automatic ad insertion feature. Before we go any further, let’s explain what that means.
You probably heard the words programmatic advertising and dynamic ad insertion mentioned earlier, and if you still don’t understand what it is then don’t worry, you are not alone. Dynamic ad insertion refers to the ability to insert ads into your podcast after production at any cue point in your episode. Since the ads aren’t built into your podcast, your entire episode catalog can be updated with new ads in real time. This ad delivery system helps you keep your ads relevant – and reach the right listeners based on demographics, devices, and interests – regardless of when an episode is being consumed.
Dynamic ad insertion Forccasters allows you to insert an ad anywhere in a podcast episode – pre-roll (beginning), mid-roll (middle), or post-roll (end). Spreaker makes it so easy with our advertising software? You can either manually select points in the episode where you want your ads to appear, or you can simply click a switch that will automatically optimize all the ads in a given episode.
Now programmatic advertising refers to the marketplace where the automatic buying and selling of podcast advertising occurs. And since you probably don’t have the time or patience to look for all of your own sponsors or advertisers, Spreaker does it for you by combining the capabilities of dynamic ad insertion with our built-in programmatic marketplace. Our marketplace is full of advertisers ready and willing to automatically serve targeted ads on your podcast.
This means Prime Program podcasters can focus on creating their content while Spreaker takes care of monetizing your podcast for you. It’s as easy as flipping a switch. Additionally, our ad fill rate in the US is close to 100% and our CPM (cost per thousand) is high. How high Over the past six months, our CPMs averaged $ 5.
As of early 2020, our Prime program podcast hosts have made a total of $ 1.2 million in programmatic advertising, and that doesn’t even include burned-in or live readings.
But that is not all. The Prime program also offers free hosting on our publishing platform, including advanced analytics, the ability to host multiple shows under one account, and unlimited hours of content archiving. We’ll even help you market and promote your show on a number of platforms, content review websites, podcasting newsletters, and more.
The only limitation is that podcasters need a minimum of 5,000 monthly downloads.
When you have that many downloads and want to learn more, click Apply Now. If you need a little more persuasion, here are some of our Prime Hosts talking about their own experiences with Spreaker.