At Spreaker, we are constantly striving to improve the statistics we offer Tools to Maximize Podcasting Success. Improving the insights we provide through statistics and analytics is one of our main goals. In particular, we love to achieve this through a combination of your feedback and industry innovations. Inspired by what Dan Misener, Head of Audience Development at Pacific Content, wrote here, we worked on creating our “Listening Evolution” statistics, which we are happy to announce that they are now available on the statistics page of your podcast .
What are your Listening Evolution Statistics?
You can use your Listening Evolution statistics to view the episode’s episode cumulative games and downloads for a maximum of 30 days from the publication date. This gives a much clearer picture than your daily trend charts, which don’t give an overview Your individual episode performance. You can also keep track of how well your episodes are received and therefore make adjustments to publish campaigns.
In a nutshell, these stats show you how your episodes are developing over time, which in turn will help you find it Ways to improve the success of your podcast. This is especially interesting if you are using the Spreaker monetization program. As you improve the life of your episodes, you can increase your sales too.
How Does Listening Evolution Statistics Help Your Podcast?
Not sure how to use this information exactly? Let’s look at that some examples exactly how to track the lifespan of your episodes.
Situation 1:
You notice that your trajectory generally flattens out on the 5th day after an episode is released – what can you do? From the next episode you can set up and watch an additional advertising campaign on social media See if this allows for a longer listening life to your consequences.
Situation 2:
It becomes clear that your episodes have a longer lifespan than others when you talk about certain topics. You can start using this theme Increase your audience over time!
Also, you will find that some episodes are more successful than “evergreen” episodes: you can share these episodes months after they were originally released and watch their plays and downloads increase.
Situation 3:
By comparing the different lines of development from your different episodes, you can see if you are sending an issue of your newsletter on the 10th day after the episode was published give them a better one performance about promoting the episode with a Facebook ad.
Where can you find the statistics?
Finding your Listening Evolution stats is very easy. All you have to do is:
- Log into Spreaker’s CMS
- Select the podcast you want to analyze and click Podcast Statistics.
- You can find the Listening Evolution status here
That’s it! Now you know what this status is and what you can do with it. We hope you enjoy using it. This statistic is available to all Anchorman and Station plans that use the ‘Complete statistics‘as part of their accounts. For more information or to upgrade your account, please visit the Plans page here.
