Introducing the ultimate guide to podcasts for publishers
We were founded in 2010 and are now the leading platform for creating, distributing, measuring and listening to on-demand and live podcasts. While we’ve long been a great resource and tool for independent podcasters, over the past few years we’ve closed the void and specialized in delivering podcasts to publisher solutions.
In 2019, we launched our enterprise plan with the goal of being the ultimate podtech solution for podcast publishers. Since its inception, we’ve helped podcasters and publishers like SKY, Global, Mondadori, Vanity Fair, and HBO Latin America connect with advertisers, scale their monetization, and efficiently manage their podcast content.
As a result of intense work With podcast publishers, we’ve found that while there is a lot of advice on starting a podcast as an independent subject, there is a lack of information specifically available for publishers. Since podcast publishers face their own challenges and needs, this guide is an in-depth resource to walk established brands – who already have a website and audience – through the best practices of adding a podcast to the mix.
Guide content
If you are thinking of downloading this e-book, you are probably looking for answers to the wonderful world of podcasting. And that is exactly what you will find on the pages of this manual. Some of the things we will address in the manual are:
WHY SHOULD PUBLISHERS START A PODCAST?
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- The rise in podcast publishers
- Are smaller publishers finding success in the industry?
CREATE A PODCAST
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- Who are you podcasting for? + Mini exercise to identify your avatar
- Choose the format: interview, solo, narrative or conversation?
RECORDING & EDITING
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- What kind of equipment do you need?
- How long does it take to create a podcast?
ANALYTICS, MONETIZATION & ADVERTISING
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- IAB Tech LAB Certified Statistics – What Are They And Why Is It Important To Understand Them?
- The difference between live read feed drop and dynamic advertising opportunities
- Do publishers make money from podcasts?
Download the full report
Even with the disruptions to normalcy that 2020 brought the industry with it, it is clear that podcasting is in full swing. At Spreaker, we’re excited to be the first of many to present this guide Guides that focus on providing actionable and in-depth resources on podcasting solutions specifically for publishers.
Download the FREE Industry Report
Just enter your name and email address and we’ll send you a full copy of Podcasting as a Publisher: A Complete Guide.
It’s the only comprehensive report – with tons of insights and information – you can find specifically for publishers on the podcast industry. We promise it’s worth it!
