In case you didn’t know, AdHub is our self-promotion tool available to US users. You have the option to promote your podcast with an audio ad on other targeted podcasts. Our innovative tool means your podcast has the potential to reach thousands of new listeners in a short amount of time.
How does it work?
Thanks to our dynamic advertising technology, your own advertising can be automatically inserted into Spreaker’s huge podcast catalog and heard by thousands of listeners regardless of the app used.
This means you can reach listeners who are listening to podcasts on Spreaker, iHeartRadio, Apple Podcasts, Spotify, and / or Google Podcasts.
AdHub gives you the ability to reach target audiences by allowing you to select categories and audience interests to ensure that your audio advertisements are attracting the right listeners for your podcast. It also gives you the ability to track and view your results in terms of impressions, geolocation, and categories.
Are you ready to dive deep into our Adhub? Let’s begin.
Create your ad
First of all, you should think about creating an audio ad promoting your podcast. Here are a few do’s and don’ts:
|→ DO set a goal: For example, the goal of the campaign should be to get new listeners to your podcast or to announce a new podcast that you are currently working on.
|→ DO NOT reuse. Avoid submitting the intro you are currently using on your podcast or a live ad that is used to sponsor other products / services: this will only confuse listeners. Remember: you want to grab the attention of a new listener who may not yet know about your podcast!
|→ Write a script: The content should be catchy and match the tone of voice of your podcast. It should also contain a call-to-action. Here are a few examples: “Listen to the XXX Podcast, Now Available on Spreaker, Spotify and iHeartRadio” OR “Watch the XXX Podcast Now on Your Favorite Podcast App”
|→ DO NOT upload ads that contain or aim to promote: explicit or age-restricted content – alcohol and drugs – illegal products or services; Hate speech / offensive / controversial content; Political or religious content; Gambling; Spam or fraud; Copyrighted content; Music content only
|→ Set the DO length: The standard duration of a podcast advertisement is around 15-30 seconds
|→ DO NOT use speech synthesizer / text-to-speech services. You want your advertising to sound authentic, so use your own voice whenever possible.
|→ DO select the file format: We recommend that you upload the file in mp3 format
|→ DO check the sound: You want your ad to be perceived as professional and smooth. Record it in a soundproof environment with a good quality microphone or consider hiring a professional speaker. The more professional it sounds, the more you will attract new listeners!
If you don’t want to do the advertising yourself, you can always hire a professional speaker or editor to create stunning audio effects. Everything you need can be found on Fiverr.
All you have to do is:
- Create a script with clear and concise instructions in a PDF document of what you want to achieve (see DO’S & DON’TS above).
- Choose a creator They want to hire and send them your script as well as any other details that you think are relevant.
- Upload your offer on the speaker CMS
Upload your ad
Once you have your ad ready, go to the AdHub section, click Create Your First Ad and follow the steps.
They are asked:
- Choose a name / title for the ad
- Upload the audio file of your ad (max. 30 seconds, MP3 file recommended)
- Select the country (only the US is currently available)
- Select the interests of the audience
- Set the budget by choosing one of our packages
Once submitted, Spreaker will review and approve your ad within 3 business days. In the event of a rejection, the allocated budget will be activated and you can reuse it to create a new AdHub advertisement.
Look at the results
Once you’ve run your ad, you can see its progress on our Adhub dashboard. The dashboard provides real-time metrics of impressions, geolocation and budget spending.
Remember that impression count refers to the number of times your ad has been played / listened to on other podcasts.
Finally, once the ad stops showing, you can check out the final numbers and really know who heard your podcast.
Our new geolocation statistics mean you can get deeper data at three different levels: country, region and city. This means that you can see which countries, states / provinces and / or cities have received the most impressions. There are also category statistics that break down which podcast categories your ad has played.
These specific details give you the ability to really understand and control who exactly is listening to your ad and what type of listener will ultimately be featured on your podcast.
So why try AdHub?
Well, Spreakers AdHub is an affordable way to grow your listener base. It’s a simple and straightforward tool. It helps your message be heard by your ideal listeners across the Spreaker Pod catalog.
It is time to stop using your imagination and start using your advertising money effectively. And we believe Adhub can help you with that.
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