So you’ve made a podcast and you want people to listen. Creating an effective website for your podcast can not only attract the right audience, but also the right sponsors and partners.
While a podcast website can be critical to increasing your audience, as a podcaster there are a number of factors you need to consider when choosing the right platform to host your website.
Choosing the Right Platform for Your Podcast Website.
Now that you’ve decided to build your podcast website, the final question is where are you going to host it? Just as each podcast’s audience is unique, so should each podcast’s website be unique. The first step in building your podcast’s website is: Choose a platform that works for you and your needs.
There are many website hosting platforms and services that you can choose from. While most have the option to purchase a domain and Google Suite, purchasing these services should be your budget. Some questions to ask yourself before deciding on a website subscription are:
- What is my budget
- How much ExExperience Do I have to create a website?
- How much time do I want to spend updating this website?
- Do I want a simple landing page or a multifunctional website with different tabs?
- What is the main goal of this website – audience engagement and feedback, linking to my podcast, writing an SEO optimized blog, encouraging listeners to visit my other social media and Patreon, or a combination of all of these?
The big four:
The four main hosting platforms for podcasts are Squarespace, WordPress, Wix, and Podcastpage. Any of these platforms can be integrated with your podcast hosting platform, social media links, newsletter service, Facebook and Instagram, and more. They all offer custom domains, customizable podcast site templates, and analytics that can aid podcast marketing.
Squarespace ($ 12.00- $ 40.00 month):
If you’ve heard a podcast in the past few years, a good chance you’ve heard an ad for Squarespace – – And for a good reason. According to Joe Pinsker from The Atlantic, Advertising on podcasts has helped Squarespace build “positive associations for your brand” with podcasters. Hence, it is often a focal point for podcast websites.
Squarespace is easy to use (especially for experienced marketers), simple, and has nearly all of the features podcasters need to make a simple website for their podcast. With Squarespace, you can blog for each episode or other content, embed an audio player, import your RSS feed, and keep track of your analysis in the Squarespace suite. For example the Unladylike Podcast uses Squarespace for their website, and the platform works perfectly for their website needs. They have a blog, episode updates, host bios, links to their social media accounts, and more.
If you want to set up a domain, Google Suite, and Gmail account for your podcast, Squarespace streamlines the process with Google integrations. They offer integrations for Mailchimp, SEO tools, Facebook, and more. Not only do they offer a range of templates to choose from, but if you know a little coding you can customize them even further.
|Benefits: Easy setup, pre-installed templates, great analysis||Disadvantage: Limited customization capabilities, difficult to create web pages outside of their standard templates, limited page numbers, difficult to migrate website to a new host|
WordPress ($ 4.00 – $ 45.00 per month):
Launched in 2003, WordPress is one of the original blogging platforms and according to their website, 38% of the web is WordPress. The platform is open source, which means that the customization options are almost unlimited – – when you learn the content management system. While the platform can be a little tricky initially for website newbies to navigate, there are tons of great resources to get you up and running.
The WordPress platform’s customization options are fantastic for podcasters looking to stand out from the crowd. The choice of podcasting widgets enables podcast marketing teams to get the most out of the platform. WordPress has hundreds of templates, and there are templates specially developed for podcasts.
It also allows for more customization than Squarespace, as seen on the Freakonomics Website. Like Squarespace, WordPress offers a number of integrations with Google Suite, Mailchimp, and many more. It also offers tons of custom plugins. For example, if you are familiar with producing and publishing your podcast, you may want to create a Patreon membership program for your community. The WordPress Patreon The plugin embeds information about the patreon of your podcast directly into your website.
Unfortunately, because it’s a more complicated infrastructure, WordPress websites are a lot harder to fix than others. If something goes wrong in the backend, you may need to hire someone to fix the problem.
|Benefits: Endless customization, great analysis, you can bring your own domain||Disadvantage: More difficult to master than Squarespace and less easy to repair|
WIX ($ 14.00 – $ 45.00 per month):
Not all podcasters have the time to build an entire website with multiple blogs, landing pages, and e-commerce features – – especially if they already have other websites to maintain. Sometimes all it takes is a nice landing page to attract new listeners and tell your audience the key points related to your podcast.
That’s where WIX With WIX, users can create optimized, engaging landing pages for their target audience. There are a few things that you should definitely consider when creating your landing page, such as: B. Links to your hosting platform, podcatchers and social media and clear information. concise copy to tell your listeners what your podcast is about. On a landing page, you can share photos of the team and podcast album covers, some testimonials from listeners and guests, and sample episodes. Creating a landing page with WIX can take only half an hour, and the platform is easy to use with pre-installed templates.
Like WordPress, WIX even has one Number of templates specially built for podcasts!
|Benefits: Very user-friendly, drag and drop to add new blocks||Disadvantage: You must have coding experience to fully customize it|
Podcast Page ($ 8.00 per month):
Podcastpage is made a website platform to the Podcasts. It’s easy to use, affordable, and streamlined. It has everything you need to create a beautiful website that will take center stage with your podcast. The podcast page allows you to customize your audio player and easily import your feed from any podcast hosting platform. You can add subscription buttons as well as episode timestamps to your show notes. The platform has a variety of integrations with Headliner, Mailchimp, Facebook Pixel, and more. You can also have your own domain and blog pages like this Space nuts Podcastpage.
|Benefits: Easy setup and maintenance, SEO optimization, easy customization||Disadvantage: Some setup and template restrictions|
In the end, creating a website for your podcast can be a daunting task, but there are tons of resources out there to get you up and running in no time. Whether you want a simple landing page to attract listeners or an interactive website that showcases additional content, resources, and transcripts, a simple domain and homepage for your podcast shows your listeners that you care about the content, that you create for them. Remember that your website is just one more way to get your work and ideas out into the world and connect with your community. And most importantly, make sure you are having fun.
Do you have a preference for a hosting solution? Let us know in the comments below 👇👇👇👇