Monetization in podcasting is an exciting prospect for both platforms and networks. Podcasting is an ideal medium to bring advertisers and committed target groups together.
So we’re excited to announce Spreaker’s new partnership with Triton Digital and our introduction to the a2x® Ad Exchange program.
Triton Digital is a global digital audio technology and advertising company that forms the technical backbone for the digital audio market. In particular, from January 1, 2016, we will be participating in a2x®, Triton’s programmatic exchange for audio advertising.
What does this mean for you, our users? The ability to generate revenue from your show is a frequently requested feature and we can hear you loud and clear. Now we’re taking an important step towards developing a monetization program that you can really benefit from. We’ve worked hard to bring you simple tools for creating and managing podcasts. Starting in 2016, we want to help you earn some for all the great content you’ve produced.
By early next year we can give you more details on how this is affecting you: who can access this new technology and how.
It’s a great opportunity for everyone to take advantage of these benefits, and we look forward to taking our users with us on the company. We’d like to hear your thoughts on this too, so leave them in the comments below.
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