If we started Spreaker Enterprise In January, we had one goal in mind: Create the ultimate podcast solution for large editorial teams – – such as media publishers and content advertising networks – – so they can Easily manage your audio advertising and publishing workflow.
Part of the appeal of the solution is the easy-to-use dynamic ad insertion feature that allows our podcasters and publishers to focus on where to run ads (down to the exact millisecond) We take care of the rest.
And while it can be that simple (and a lot of people leave it at that), we understand that some of our users want more control over their listeners’ ad experience. We like the trust and are here to support it. That’s why we’re excited to introduce a new feature that allows enterprise users to keep the ad categories they want Exclude the IAB categories they don’t want.
If your brand or organization is looking for a way to manage programmatic ads for reasons related to company policies, brand safety, or existing exclusivity agreements, this feature is exactly what you have been looking for. For example, if you’ve already signed an advertising contract with BMW that wants to be the only car ad on your podcast, then you can easily exclude all other ads for buying / selling cars. Or maybe your company is bipartisan and not interested in taking a political stance. This is not a problem as it is easy to exclude all political ads.
This is just part of the customization puzzle that makes being a Spreaker Enterprise customer so great. Join or update a ward map, then get in touch directly with our customer care team to activate the feature.
