If you are wondering Why should you transcribe your podcast?First of all, remember that the easiest way to find something on the internet (any type of media – audio, video, images) is through text. By providing a text version or a TranscriptIn the episodes of your podcast, you can improve accessibility and sharing ability and reuse this valuable content later. It also improves the listening experience and gives them an alternative way to consume your content when tuning is not an option.
“Text is the secret. By converting podcast recordings into a transcript, podcast producers can provide a better experience for listeners. “((Observer.com)
In addition, as already mentioned, a transcript opens up new possibilities since web searches are text-based. You can easily turn your content into blog posts, articles, presentations, and even books. Even your listeners can quickly quote and share what they think is valuable from your episode. Let’s take a closer look at how transcriptions can benefit your podcast:
1. Reading versus listening
Reading is much faster than listening, and many visitors to your podcast may prefer to quickly scan a transcript of your content before listening to it – including your existing audience. It’s important that your podcast gets your listeners’ attention even before they hit play. Showing them what your podcast is about at a glance can be a great way to attract new listeners and keep your current fans. In short, make sure you add (part of) Transcribing your podcast about your podcast notes, and that you used great artwork!
2. Social media sharing
Including the full text of your audio on your episode page will make it easier for people to share it on Twitter, Facebook, Google+, and the multitude of other social media sites. Your listeners can copy and paste quotes or mark a specific section and share it with their own network if necessary. Higher approval rates mean more traffic for your podcast. You can also use yours to write other blog posts transcribed content that can be shared later.
“Some of you might do podcasts for the fun they get, some because they want to share their expertise, and some because they want to grow their businesses. So why not reuse something you’ve already produced and turn it into something new? “((Podigee.com)
3. Indexing & Search
The biggest Advantage of a transcription is that search engines can easily index your content using the available text. Better indexing results in more searches and visitors, as well as long-tail searches (i.e., the opaque terms used to display your episode page in search results). Your podcast could be linked by others and get a higher page ranking.
How Pat Flynn suggests that creating a transcript can be a tedious job, especially if your episode is particularly long. You can do it yourself, but it is definitely a pointless task that can take a long time to complete. For this reason, he recommends outsourcing this work. For our podcasters, Spreaker has partnered with Scribie to offer them the best transcription service at unbeatable prices. If you want to learn more about it, visit our business Section.
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