The importance of understanding your podcast stats cannot be emphasized enough. They give you a complete picture of your listeners, who they are and where they are from. With this insight, you will get a clear idea of how your podcast is progressing and how you can keep developing your content. Statistics act as feedback and encourage you to keep doing what you are doing or push you to experiment and improve your process.
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The importance of podcast statistics
Detailed stats are also important pieces of data to report to ad agencies and sponsors if you want to monetize your content (if that’s what you want, of course – Spreaker also offers a simpler, more automated revenue sharing program).
Advertisers want to be able to match the products and audiences they are being promoted to as closely as possible, and the statistics you provide should be used accordingly (z’re urge, not featured in children’s programs). It’s similar to any other type of content monetization. Bloggers must also provide their sponsors with reports on their readership. Why? Because why should you post an ad on your page that is unlikely to be read or noticed?
With detailed statistics, you can show them the reach of your podcast and the who, what, where and why of your listeners in one fell swoop.
That might sound a little overwhelming, but don’t worry, Spreaker has you covered. We have made it our business to provide the most comprehensive all-in-one podcasting solution with our CMS. It’s a professional-grade dashboard that covers editing, feeds, social media distribution, and monetization opportunities, among other things, so you have more control over your content. Now we’ve checked one more thing off our list of features: go in-depth Statistics on Spreaker’s CMS.
They are easily accessible and even easier to read thanks to a beautiful redesign. We also added a few extra goodies while we were at it. You have the key to tapping your audience in no time.
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Podcast statistics from speakers
Let’s take a deep dive into Spreaker’s stats
The statistics area of our CMS offers precise and easy-to-read diagrams at a glance. To reach them, just click on the statistics icon on the left side of the CMS dashboard. From here you can find different sections with different information. Here’s a closer look at what they show:
The Quick overview provides a general picture of you Accounts Progress and its games, downloads, likes and followers.
Below are yours Total statisticswhich provide the full statistics of your account in more detail. You can see your plays and downloads, likes, geolocation, demographics, sources, devices, followers and development statistics. Switch the date ranges by days, weeks, months or adjust your own dates.
An overview of each section
- Live games and downloads. The number of times listeners have ever played or downloaded your content. Live playback only takes place on Spreaker when a listener selects a live broadcast. You can change the timeframe and get dates for days, weeks and months, or set a custom timeframe.
- Listeners. Listeners are the number of individual listeners that are aggregated on a daily basis. For example, listener A will hear an episode of your podcast in 24 hours → 1 download, 1 listener. Listener B will listen to two episodes of your podcast within 24 hours → 2 downloads, 1 listener.
- Likes. The number of times listeners liked your podcast.
- Geolocation A breakdown of the top cities and countries your listeners are tuning in from. View the percentage of listeners from any country by hovering your mouse over the map.
- swell Where exactly listeners tune in to your podcast, like the Spreaker website and listening apps, embedded players on the web, pod catching platforms, and more.
- equipment These statistics show the devices that listeners turn on from – including, but not limited to, smartphones, tablets, or desktops – and their operating systems. You can get all of your account information for the past twelve months, or view the devices associated with a single podcast or episode over the past 30 days.
- evolution Shows you exactly how your episode is developing over the first 30 days of life. When you see what happens over time, you can customize your release campaigns and make your podcast more successful.
While all podcasters can see their plays and downloads, you’ll find that some stats won’t unlock until you upgrade to larger Pro plans. To get full access to all available statistics, you can upgrade to either Anchorman or Publisher. Pro users (broadcaster and above) also get another benefit – the ability to export data as .CSV files so that you can more easily share your numbers with agencies and sponsors.
Podcasting is more than ever a “global” phenomenon. Podcast listeners all over the world and a few miles away from the creators enjoy your content at the same time.
A podcast hosting service needs to be ahead of such trends and be able to serve podcaster-specific data. We got it, you want more specific information about where your listeners are. Why? Well, because the United States is a big country. And you might want to know if the majority of your listeners are in a particular state or city. Well, with Spreaker, you can do that.
The new geolocation statistics will be introduced from June 2021:
- A new way to get deeper data with three levels: Country, Region and City. Each shows both the percentage and the total for downloads (previously only percentages were shown).
- The map is easier to read and offers dynamic and clickable navigation
- Each level shows more thanks to a longer article list (in detail: 25 for countries, unlimited for regions and 25 for cities)
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Update: Statistics date picker.
In May 2021, we also introduced two small but powerful functions in the statistics date picker.
- Get quick access to last year’s data with just one click. Forget scrolling back months to select all and use the new “Last 12 Months” option in the drop-down menu.
- If you see a download spike on a specific day, now you can see which episode caused the spike. The date picker now allows you to select only for 1 day when setting the custom date range and gives you the “Yesterday” option from the menu.
Update: listener evolution
Your Listening Evolution statistic enables you to see the aftermath of your episodes cumulative games and downloads for a maximum of 30 days from the publication date. This gives a much clearer picture than your daily trend charts, which don’t give an overview your individual episode performance. You can also keep track of how well your episodes are being received and make adjustments to release campaigns.
In short, these statistics show you how your episodes are performing over time, which in turn helps you find Ways to make your podcast more successful. This is especially interesting if you are using the Spreaker Monetization Program – extending the life of your episodes will also help you grow your sales.
How will hearing development statistics help your podcast?
Not sure how to use this information exactly? Let’s look at some examples exactly how it will help you track the lifespan of your episodes.
Situation 1: You notice on the 5th day after an episode is released that your trajectory is generally flattening out – what can you do? From the next episode you can post and watch an additional advertising campaign on social media See if this allows for a longer listening life to your consequences.
Situation 2: It becomes clear that when you talk about certain topics, your episodes have a longer lifespan than others. You can use this theme to Increase your audience over time!
Also, you will find that some episodes are more successful than “evergreen” episodes: you can share these episodes months after they were originally released and see their plays and downloads increase.
Situation 3: By comparing the different lines of development of your different episodes, you can see if sending out a copy of your newsletter on the 10th day after the episode is published gives you it relief better performance about promoting the episode with a Facebook ad.
Spreaker’s statistics are also officially certified by the IAB Technology Lab (IAB), which can be found here: http://j.mp/compliant-companies.
But what does that mean?
IAB Technology Lab (IAB) is a non-profit consortium that develops standards in the digital media world – published podcast measurement guidelines to streamline guidelines for providers like us and podcasters like you.
Why are verified metrics from my target groups important?
The IAB’s guidelines for the podcasting world help ensure everyone in the industry – Podcasters, hosting platforms, distributors, advertising agencies and advertisers – “speak the same language” when looking at data.
Spreaker’s IAB certification means your podcast stats get certified too. IAB is a trusted brand in the advertising industry. So if you have compliant statistics and real data on hand, this can become one better connection with potential partners and advertisers.
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What does this mean for my podcast stats?
Following IAB guidelines helps us get clearer insights into the users who are listening to your podcast episodes.
The implementation of the IAB guidelines has improves the way our statistics system detects counterfeits Games and downloads made by bots. This is a mandatory requirement to achieve IAB guidelines. As a result, our systems now recognize more efficiently legitimate traffic.
The IAB guidelines require that we focus on users who have actually consumed podcast episodes. The number you see in your stats now excludes users who Heard for less than a minute an episode. This distinction means that you a clearer view of your real audience.
The result: You have a better understanding of your listeners and can promote your podcast and your numbers within the industry with absolute transparency.
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