Audio isn’t always the top priority for marketers when they think of their next product sales campaign, but it should be. Reports are increasingly showing that podcasts are a great way to connect with the end user and with 64% of Americans The numbers show that they bought a product or service that they heard through an audio show. In addition, podcasts can reach consumers anytime, anywhere – a truly priceless commodity.
Why is audio so successful in selling?
Compared to other media formats Audio is unique because of the close relationship between the brand and the listener, Hosts speak directly to their audience and as a result of it Consumers feel more connected to the business. In addition, the audience is much more involved in the narration, as they are asked to imagine the ideas described, rather than offering the images as they would in a television commercial, and in turn engage with the content differently.
From a brand perspective, audio is exciting for the creativity that enables it. There are so many ways to create a strong identity: Narrative style, music clips, and podcast segments provide space to develop your brand’s personality. And there are so many different ways to sell your product with audio, from a company branded podcast to a partner selling your product through their podcast. Let’s go through the different options for selling your product using podcasts so you can decide which is right for you!
1. Branded Podcasts
Branded podcasts are THE ideal way to sell your brand as a concept and beyond your product. Why? Now that it takes average 25 to 30 times for a consumer to hear a message before they get engaged Having a one-on-one conversation with audio is a quick way to create a deep connection with your audience – something that is impossible with a 30-second TV commercial. As a result, this marketing method sees better conversion rates when observers are turned into consumers.
The strength of branded podcasts is twofold: You don’t have to pay for outside advertising and your creative team can go wild with developing your podcast style! There are some great examples in the current market of companies busting the sector. Starbucks to be one of them, their podcast ClimbersIs a collection of stories about common people doing amazing things to bring about positive change – the smart part? The mega-brand is immediately associated with positive social causes.
2. Supply and demand podcasts
“Supply & Demand” podcasts are a perfect way to sell your product, whether it’s a physical item or an informational product. When you know what your customers like, you have the power to develop a podcast on a topic specific to their interests. Let’s paint a picture, you hypothetically run an email marketing company that is focused on design. With your knowledge, you create a podcast that fills a niche in the market, for example digital marketing advice for people indoors – as a result, you use this podcast to promote your product.
With a podcast on supply and demand, there is even the potential to sell partner products (that you don’t compete with) to help you build strong bonds in your sector. Affiliate marketing is an extremely important method in the current market for building partnerships that help bring your brand to the fore in the minds of consumers.
3. Be a podcast guest
Another effective way to get the word out about your business is to be a guest on a podcast.
The benefits of a podcast guest
As a podcast guest You have the opportunity to market yourself and your brand and to be seen as an authority in your industry and don’t have to invest the time it takes to do a podcast. You can also use your slot to indicate where to buy your products. Always make sure that you don’t sound too profitable. As long as you are well prepared for an interview, you have the opportunity to really shine!
How to become a podcast guest
To sign up as a podcast guest, you need to invest some time researching podcasts and reaching out to podcast producers. First, find the podcasts that your current or target customers are listening to and pick those who talk about topics that fit your brand. To get you started, you can search for keywords in iTunes, search Apple’s iTunes podcast directory for categories, check out Google’s podcast topics, or use an online podcast directory. A list of around 5-10 podcasts is a good place to start, and once you have your list, it’s time to introduce yourself to producers as the ideal guest!
Once you’ve figured out your method of reaching your consumer, you need to think about the mechanics of how you can sell your product. For simplicity, we’re going to divide the options into two categories: those who sell a physical product and those who want to sell a service or information.
In general, With a physical product, it makes sense to rely on a sales platform You can take advantage of the feedback section and reach a wider audience (people who don’t necessarily listen to your podcast but see reviews from those who do!). Selling your product on Amazon has great advantages, most notably the reach as a global brand and the fact that you don’t have to publish your articles (this is done directly through Amazon). For other creative sectors, there are other platforms such as Etsy where the seller takes responsibility for posting the items.
If you’re selling a course or something to download, this makes sense Sell it directly from your website and therefore avoid paying fees. In your podcast, you can direct your listeners to a Landing page There you will find further information about your product, which you can also advertise on social networks.
Top tip! A podcast is a great way to promote discount codes for your product and really make them stand out. Create chapters throughout your episodes. By dividing your promotions into chapters, you give your audience visual cues that invite them to engage them directly with your products. To get familiar with chapters, Read our guide to making podcasts more accessible.
There you have it, the audio world is your oyster, and there are many ways to ensure you reach your target consumer. Depending on how much time you devote to doing it, you may find something that works for you and your brand. Use this article to discover the power to benefit from your passion!