You’re thinking of starting a company podcast, but haven’t gotten around to it yet. We’ll give you three reasons why this form of audio content is exactly what your company’s content strategy requires.
In this digital age, podcasts make sense for marketing, fewer people read and more people own mobile devices. This means that you will need to adjust your content strategy to accommodate these changes. If done right, this easily shareable content will help you get your business message across.
1. Podcasts are customizable content
Podcasts can be listened to anywhere, anytime. The way people consume content is changing, people watching TV less and switching to online platforms. Most people don’t have time to read articles, which means that it is becoming increasingly difficult to reach potential customers. Like most audio content, podcasts are quick and easy to consume, but what sets them apart is that they don’t require undivided attention.
Chris Drucker explains the speed appeal of podcasts: “The average blog post is about 700 words that can be read in about 5 minutes. However, the average podcast is 35 minutes, which is 4,550 words which is 6.5 blog posts. ‘
Basically, podcasts can easily slip into our daily lives and this appeals to the audience. People need content that they can digest while doing other tasks – time is the most precious commodity in modern life, and podcasts are a way for businesses to effectively reach consumers in other activities. This means your ways of reaching your consumer are limitless, whether they’re cooking, walking, or traveling. He can take his podcast with him.
Entrepreneur.com confirms this idea: ‘Your podcast is not going to dissuade you from these activities. it will enrich you. ‘
2. You can influence your consumer decisions
Unlike print advertising, podcasts allow your business to develop a personality and a literal voice. This is a powerful tool to influence the decisions of your target customers. By creating a podcast, you can confirm your brand’s identity and be considered a valid source of information in a particular field.
Harvard Business Review reinforces this idea by stating that podcasters “can build a relationship of trust through analysis, insight, and storytelling”.
Once you have this relationship of trust with your customers, this is a great way to influence them during the decision-making process. In the USA today it is said:
“Hosting a show can definitely help establish you as an expert and thought leader, and as such, this is a golden opportunity.”
3. You can create timeless content
Podcasts can be used for a long time and indefinitely. This last point can be seen both positively and negatively. However, when good content is produced, this is undoubtedly a positive point: you are creating business promotions for free with no time limit. It also means that old customers will come back to your brand for information and new ones will find you.
Forbes.com confirms this idea: ‘Podcasts are not a one-time creation. Once you’ve recorded them, they’ll be available on your channel indefinitely. That way, it has a similar shelf life to evergreen content – as long as you pick topics that will last. ‘
This means that you really need to carefully plan any content and be prepared to customize your content based on how it will be received by your listeners to ensure that you continue to be viewed as a reliable source of information.
As the number of people listening to podcasts is growing rapidly, it makes more and more sense to tap into this market for your business: Entrepreneur.com states the incredible fact that over the past 10 years the number of people who have heard a podcast has increased have more than tripled. ‘
Additionally, podcasts make good business sense and require minimal investment and technology to get started. Once they’re built into your content plan, you can reach a wider customer base, including niche audiences. The most important resource is your time to make sure the content you produce is worth listening to for years to come.
All of the big companies have been broadcasting podcasts for a long time, and now most of the smaller companies are using the medium to reach larger audiences and increase profits. If you haven’t started podcasting yet, you may want to start.