(Updated July 2019) What would your podcast be if your listeners weren’t there? It would be just a one-way conversation, a lengthy monologue shared only by yourself. There is almost no point in producing a podcast if there is no one around to talk to.
So, once you’ve found the right words and used the best tools available to you, the next step is to really focus on opening those words – and making them want more.
There is Three components to reach and excite the audience: distribution, engagement and loyalty. Here’s how to use Spreaker’s professional podcasting tools:
Good podcast distribution is fundamental to the success of your podcast. That’s why we introduced one-click distribution. We wanted to make syndication of your podcast easy, fast, and stress-free – and you can do it from your desktop or mobile phone – giving you complete freedom in creating your podcast! First, go to your podcast dashboard and choose between Apple Podcasts, Spotify, iHeartRadio, Google Podcasts, and Castbox. Click on “Submit”. We’ll do the rest. It’s that simple – what are you waiting for?
To get the conversation going with your audience, you should be in a room that allows dialogue. In this case, you really need to take advantage of the “social” aspect of social media. Post your podcast Facebook, Twitter, Tumblrand the like allows the listener to really interact with you. They can like, share, and leave comments right under your episodes – in other words, they can reply and share their thoughts and feelings with you through your podcast.
Access to these social networks is key. To make this easier, the auto-share options are available through Spreaker’s CMS. Here you can see exactly how they work.
The best example of this is Twitter. Whenever you share a link from your episode on Twitter, Spreaker’s embedded player is automatically generated. Listeners can like and share your episode, as well as get a full view of your podcast’s graphics.
There is one more way to get listeners interested in your podcast and that is to subscribe. This is the easiest way for them to sign up and get instant messages on all of your latest episodes. One way around Add a call to action to subscribe Your arsenal includes exporting your podcast to YouTube, something that Daniel J. Lewis of The Audacity to Podcast encourages: “I’m a fan of making things easy for your audience. Most of all, you should want it to be easy for your potential audience to sign up for. Here you can use the YouTube subscription link to encourage more people to subscribe to your YouTube channel. “See what he means here.
Listener loyalty is what every podcaster ultimately strives for – to get listeners eager to return to any new episode or piece of news. Try to prolong the listening experience in any way to ensure their return.
This can start with your podcast itself and especially the Spreaker episode chapters. Chapters are effective tools for immersing your listeners in your topic and diversifying your storytelling with content from external media such as images and links to blog posts and videos.
In addition to external content, chapters are also a good option Add calls to action with specific links. For example, you can direct listeners to registration forms where they can add their names and emails. With this information, you can send them occasional reminders or related newsletters straight to their inbox and pique their interests between episodes. For more information on inserting chapters directly from Spreakers CMS, click here.
The most important part of the podcasting process is reaching out to the listeners and getting them to continuously engage with your podcast (Once you have finished recording and editing). Make sure you consider all three of the components of outreach when determining your strategy in order to create a real connection with your listeners. You will have a solid following to support your podcast.
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